It’s not often an author gets on television, let alone a national program, with her first book, so I am very happy with how she performed. I think being an editor is sometimes like being a parent. You spend a lot of time and energy preparing to send them out into the world to make you money so you can retire in style (that’s what parenting is basically about, right?) So, what happens now? We will target all the network shows again with a press package that will include glossy photos of the author and some of the women soldiers in the book. Why photos? TV is a photogenic medium and we need to get their attention. We’ll include a list of all the media the book has received so far (if you’re curious, go to google news then type in “Band of Sisters”) and we’ll also tell them what’s coming up like the ten plus satellite radio interviews that will in turn get broadcast to over 500 affiliates next week (and this is at no cost to the publisher, another publicity tool I’ll talk more about.)
Since the broadcast on Thursday the book jumped on Amazon to the 1,500 range and has been bouncing around there since. We get numbers from Amazon weekly (mega publishers get this info minute by minute) so I will let you know what that really means. Whatever the number, it’s a good sign. We’ve also been receiving re-orders from accounts, the chains and the wholesalers. Early re-orders are an indication that the ROM (rate of movement) is robust, another good sign. This is a better indicator than Amazon. My very rough guesstimate is that Amazon sales are around 10% of total sales. The bulk of book purchases are still done in brick and mortar stores.
So now we’re faced with the oh-so-ulcerific challenge of figuring out how many books to reprint. Obviously, going back to press is a nice thing, although one could look at it as an indication that you didn’t print enough books in the first place. But you have to remember this business is one of perception. Going back to press signals to the accounts, the reviewers, the bookers and everyone else that there is DEMAND for this book. Of course, demand isn’t infinite. Books, ahem, have a shelf life, so there is a significant impetus to strike while the iron’s hot.
On the writing side, I’m deep into researching book two and looking at cover treatments in stores and online to suggest for A Darkness Forged in Fire. This is a lot of fun as it’s the first time I’ve ever done it for myself.