Things are percolating for Band of Sisters. We got a nice bump from the News Hour appearance which in turn is getting us noticed by other media. On Wednesday Kirsten will do a two hour talk radio set of twelve interviews covering coast to coast. We should get another bump from that, but how big, and for how long? I’ll be trying to figure that out for the foreseeable future. If all this sounds like an editor getting into the publicity side of things deeper than normal you’re right. Stackpole is a small to mid-sized publisher and has a more hands on approach. It’s time consuming (being an editor, like being an author, means always having homework,) but it’s also what I love so I don’t really notice, although I think this blog is the closest I’ve come to a social life in months.
Kirsten is fielding several interview requests a day so part of my job is to keep in touch with her, see how she’s holding up, talk strategy – what to focus on for this or that interview – and otherwise keep my eyes and ears open for trends and opportunities. None of this would be possible without my truly brilliant assistant, Dave. He’s the one that has to make sure every reporter/interviewer gets a book in time, or a high res image of the cover for an article. That’s key by the way, always have a high res image ready to send. A two sentence article on your book becomes a much bigger plug with an image of the cover, and it makes it a lot easier for readers to find it in a bookstore. The media have a million stories to track down. The easier you make their job by providing them with clear images, concise statements (ok, sound bites) and a quick response means you’re more likely to see your name in print, and repeatedly. Oh, and if you are calling in to a show, radio or tv, be on a land line in a quiet location where you won’t be interrupted. And never hang up until they tell you the interview is over! Well, unless you’re really miffed.